Grantify Pte Ltd

Search Engine Marketing

SEM & Google Ads Singapore

Precision Google Ads campaigns built for measurable ROAS — search, display, shopping, and video managed end to end.

Paid advertising and campaign performance dashboards

Strong

ROAS Results

Lower

Cost Per Acquisition

30+

Clients Served

High

Quality Scores

What is SEM?

SEM places your brand at the top of Google for the keywords that matter — delivering leads from day one while SEO compounds over time.

In Singapore, Google owns 95%+ of search. Well-managed Ads capture high-intent buyers at the exact moment they are ready to act.

Illustration of a marketer holding a megaphone in front of a Google search results page with ads, keyword and impressions data, and the text Importance of SEM in digital marketing strategy

How We Manage Google Ads

We start with competitor and keyword research, then build clean campaign structures with conversion tracking that shows real ROI — not just clicks.

Every account follows a test–measure–optimize loop: ad copy, bids, audiences, and landing pages improve week over week.

Right Keywords Better Google Ads graphic showing keyword research, ad performance metrics, quality score, and keyword analysis

Full-Funnel Visibility

From Search and Shopping to Performance Max and YouTube, we connect spend to pipeline with GA4, Tag Manager, and clear monthly reporting.

Full-funnel visibility diagram showing Search, Shopping, YouTube, Performance Max, Tag Manager, and GA4 reporting feeding a funnel that drives traffic, leads, conversions, and ROI

Why Choose Our SEM Services

Experienced SEM specialists for Singapore markets

Granular audience and demographic targeting

Landing page guidance for higher conversion rates

Conversion tracking and attribution setup

Negative keywords to cut wasted spend

AI + manual bid strategies for efficiency

A/B tested ads for stronger CTR

Monthly strategy calls with clear reporting

Our Process

1

Audit & Research

Account review, competitors, and Singapore keyword opportunities.

2

Campaign Setup

Structure, ads, bids, and conversion tracking configuration.

3

Launch & Test

Go live with A/B tests on ads, pages, and audiences.

4

Optimize & Scale

Scale winners and continuously improve ROAS.

What's Included

Google Search Ads

High-intent keywords, extensions, and smart bidding.

Display & Remarketing

Re-engage visitors across Google’s Display Network.

Shopping Ads

Product feeds and Merchant Center for e-commerce sales.

YouTube Ads

Video campaigns for awareness and conversions.

Tracking & Analytics

GTM + GA4 with enhanced conversions and attribution.

Performance Max

AI-powered reach across Search, YouTube, Maps, and more.

Frequently Asked Questions

Many Singapore SMEs start at SGD $2,000–$5,000/month in ad spend. We’ll recommend a budget based on keyword costs and your CPA goals.

Clicks can start within hours. Peak efficiency usually takes 2–8 weeks of data and optimization.

Return on Ad Spend — revenue per dollar spent. We improve it with better targeting, quality scores, creatives, and landing pages.

Yes. Google Ads is our core focus, and we also run Meta, LinkedIn, TikTok, and Microsoft Ads when the mix fits your audience.

Ready to Grow Your Business?

Get a free consultation and custom strategy tailored to your business goals. No obligation, no hidden fees.